It’s the curtain raiser to the enormous World Cup campaign…so it was only fitting we treated this as a big campaign. This concept showed the passion shared by the host nation (Brazil) and us (Africa)…that is the game of football.We flew to Rio de Janiero, and Lagos…filmed for a few days, with an end result to technically match horizon lines and subjects. The final product turned out superb and truly brought out our vision.
Along with this launch, the campaign also boasts Player Profile promos, Group Promos and little stings for product sell.
During the 2014 PromaxBDA Africa awards, we scooped 3 gold and 3 silver…and were finalists in New York
Gold: Best Sports Promo | Best Sports Campaign | Best Music Composition
Silver: Best Editing | Best Sound Design | Most Outstanding PMO