December Highlights

February 23, 2023

The Brief:

Expand upon our existing Monthly Highlights campaign with a six-promo campaign driving various sporting codes and that incorporates SuperSport presenter talent into the creative.

The Solution:

As the therapist and patient concept had already been established, we had to script up the scenes in a way that would be both true to the creative and not too demanding on the presenters, who may be comfortable in front of a camera but are not professional actors. The decision was thus made to let the therapist character drive the comedy, giving us the confidence that we could pull this off. No less than six promos were shot in one day and the first of them was brought to air after only one week of post-production. We’re always thrilled when SuperSport ask us to create comedic campaigns. So far we think we’ve never let them down!