February Highlights

February 6, 2024

The Brief:

Create a promo highlighting SuperSport’s big events in February, the month of Love

The Solution:

The client asked us for a concept with a Valentine’s Day theme. It’s always fun looking at the sport we know so well through a different lens. The creative process here started with the big-sounding lush music we sourced- a piece that harkens back to Hollywood’s golden era- a more innocent time when Love was Love and romance blossomed. The music allowed us a slower pace of edit, which in turn allowed us to craft an intimate script, that could’ve been ripped straight from arthouse cinema. Luckily, we managed to find a French-speaking voice artist to put ze cherrie on ze top.