SA Athletics - Run with Us

April 12, 2023

The Brief:

Create a promo that promotes all the 2023 ASA events that SuperSport will be broadcasting.

The Solution:

We wanted to create an overarching concept for the entire season’s broadcast and came up with ‘Run With Us’- which obviously speaks to the sport, but also to the viewers’ trust in SuperSport as a content provider. The edit had to prove the latter, so shot-selection was skewed towards finding unusually-shot footage, as well as the usual emotive stuff- the viewer had to feel that experiencing these events though a SuperSport lens was going to be a surprising and immersive experience. We think we achieved that. In fact this one seems to get better every time we see it. Has it convinced us to enter the Comrades? Nope.