ATP/WTA

This is something we’ve been wanting to dabble in for a while now…a double exposure treatment! The idea for this promo was to keep the look and feel organic, it needed to make you feel that the sport is ‘pure’. By double exposing stock tennis footage onto our models (which we shot in a little studio), we achieved quite a remarkable result.

Everything called for subtlety, from the music piece and white spaces to not utilising any voice over or copy…we achieved what we set out to achieve.

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