The Bundesliga is known for its discipline and rigid football style…it’s a no-nonsense league that has proven to be consistently one of the best in the world. Even though German football and Germany as a whole is perceived to be cold and somewhat boring, our concept aimed to show that there’s 2 different sides to the story…

There’s theory – the equations, science, formulas and discipline…and there’s a part that turns theory into the practical realm, which is the vibrant, skillful German football we know today.

Our idea was to shoot different elements that signified German football, from a psychologist’s couch that touched on a players’ mentality to a decibel meter that showed the passion and dedication of the fans. The end result was a thought-provoking piece that moved away from the conventional football promo.