Nelson Mandela Birthday

The purpose of the promo was to wish SA’s most famous icon a happy 94th birthday. From a brand perspective the purpose was to reaffirm SuperSport as an African brand, one that is very much a part of South Africa and the continent’s cultural fabric. This promo was created, firstly, for Madiba, and secondly, all of its subscribers, in a celebration of the recognition of the great man’s true champion status.
Super Rugby

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