Long-standing client Tiger Wheel and Tyre were giving away a free Soda-stream unit with a pair of any Continental tyres. We needed to find synergy between the tyres and the giveaway and came out with Continental being the perfect mix of quality and performance attributes that you want in a tyre. This ‘perfect mix’ theme also bore reference to the perfect mix of flavour and bubbles one can create using the Soda-stream unit. As the message was intrinsically quite basic, we needed to sex up the visuals quite a lot, creating a very classy look and feel for the ad. The client was more than happy that we achieved a delicate balance between engaging creative and retail, and the campaign was a big success for them.